GIRÓN ATELIER
WEBSITE
SCOPE OF THE PROJECT
PRIMARY LOGO
PACKAGING DESIGN
CLOTHING LABELS
BUSINESS CARD
POSTER & BANNERS
PROJECT BY
ALVARO
GIRÓN ATELIER
ABOUT THE PROJECT
GIRÓN Atelier is a Spanish fashion house rooted in the art of quiet luxury—where sustainability is not a statement, but a way of being. Each piece is thoughtfully designed and crafted in Spain, produced in limited editions to preserve its uniqueness and uphold a conscious commitment to the environment. At the heart of the brand is an unwavering belief: that true elegance lies in restraint, and that timeless beauty is found in simplicity.
When founder Paula envisioned elevating the brand's presence, it wasn’t about changing course—it was about deepening the narrative. The aim was to take GIRÓN Atelier beyond the atelier and into the realm of conscious luxury. This project set out to bring that vision to life: to capture the essence of exclusivity, intentionality, and grace that lives in every garment, and to shape a brand presence that feels as rare as the pieces themselves.
LOGO CREATION
The logo was born from a desire to express weight through simplicity. The process began with a detailed study of the luxury fashion landscape—mapping out visual codes, typographic trends, and recurring motifs to understand where GIRÓN Atelier could diverge with intention. This analysis revealed an opportunity: to embrace boldness not through ornamentation, but through typographic presence.
A custom wordmark was developed using grounded, architectural forms—anchored and deliberate. The distinctive gesture within the letter “n” introduces a quiet deviation, offering a visual pause that sets the identity apart. Paired with a deep black backdrop, the mark becomes both a signature and a statement—resonant, understated, and unmistakably its own.
