THE GENESIS
ABOUT THE PROJECT
This project was created to solve a long-standing challenge faced by fashion designers: the hassle of traditional photoshoots.
Conventional photoshoots come with endless complications — logistics, location scouting, crew coordination, budget limitations — all of which drain the designer’s time and energy that could be devoted to what matters most: designing. And despite all that effort, creative vision is often compromised by practical limitations.
To solve this, we pioneered a new medium for fashion photography by using Artificial Intelligence (AI) to generate highly realistic, concept-driven photoshoots.
With Generative Photoshoots, the limitations of traditional production no longer apply. Designers no longer need to spend months securing locations, hiring models, coordinating teams, or waiting on post-production. Entire campaigns can now be created in a fraction of the time — without the cost, delays, or complexity of conventional shoots.
GIRÓN ATELIER
More importantly, Generative Photoshoots unlock creative freedom. We believe every designer has a powerful creative vision behind the looks they design. But traditional photoshoots rarely do justice to that vision. They're bound by the limits of what's physically possible. With Generative Photoshoots, the possibilities are endless. Whether you're imagining a campaign on the moon, underwater, or in a surreal architectural dreamscape — it's all possible. Nothing stands between your vision and its realization.
This project was named 'The Genesis' because it marks a beginning — the dawn of a new era in fashion photography. In this project, we created a series of Generative Photoshoots to showcase what’s possible when creativity is no longer limited by production. Each shoot explores a distinct visual world, guided by a clear creative direction.
Below, you’ll find the photoshoots, along with insights into the thinking behind each one — the themes we explored, the moods we crafted, and the stories we aimed to tell.
This is the future of fashion photography and it starts here.
The Genesis Photoshoot
A Photoshoot Born At The Intersection of Fashion & AI
INSIDE THE PHOTOSHOOT
Discover The Inspiration & Methodology Behind Every Frame
THE VICTOR'S REPOSE
For this look, we set out to capture a mood of quiet authority — a woman who doesn’t ask for attention, but naturally holds it. To achieve this, we chose a contemporary art gallery setting: cultured and architecturally sharp, with expressive abstract paintings adding intentional bursts of color. The blush-toned ensemble offered a balance of structure and softness, while the black cat-eye sunglasses added a hint of mystery and edge.
For the full-length shot, we directed the model into a grounded stance with hands tucked into the pockets — a posture that subtly reinforces self-possession and control. Her expression was chosen to remain still and unreadable, like the final move in a chess match — not aggressive, just certain the board was already hers. In the mid shot, a backward glance into the camera added a quiet tension — more direct, more assured, and fully in command of the frame.
Every detail — from the clean lighting to the model’s poised expression — was crafted to frame the garment not just as a look, but as a story waiting to be worn.
MODERN ARISTOCRAT
For this look, we set out to capture a mood of quiet authority — a woman who doesn’t For this photoshoot, we set out to capture the essence of Timeless Elegance, Reimagined. The objective was to create an aesthetic that fuses the grandeur of classic opulence with a contemporary confidence.
To achieve this, we generated a sunlit ballroom with ornate paneling and a crystal chandelier. This setting was chosen to create a stage of old-world luxury, providing a powerful backdrop that validates the outfit's sophisticated aspirations. The garment's own chain-and-pearl embellishment acts as a modern twist on classic symbols, bridging the gap between heritage and high fashion.
We directed the model into a poised stance, with one hand on her hip. Her gaze, directed away from the camera towards the light, was chosen to project a forward-looking confidence, as if contemplating the future of elegance.
We directed the model into a poised stance, with one hand on her hip. Her gaze, directed away from the camera towards the light, was chosen to project a forward-looking confidence, as if contemplating the future of elegance.
POLISHED FEROCITY
The creative direction for this look centered on a single concept: Sophisticated Disruption. The objective was to create an aesthetic that feels both timelessly elegant and charged with a modern, rebellious energy.
To achieve this, we established a traditional canvas: a grand, classical corridor, chosen for its feeling of history and formal structure. This setting became the perfect counterpoint for the tuxedo. The garment brings a modern structure to the space. Its sharp tailoring reimagines a classic menswear staple as a powerful feminine statement, creating a deliberate clash with the setting’s old-world charm.
The final, rebellious layer was then introduced with the bold fur leg warmers. This element injects a raw, untamed energy into the scene, a visceral textural statement that completes the narrative arc from heritage, to modern, to outright rebellion. The pose itself is one of unwavering authority; with one hand placed firmly on the hip, the stance feels both classic and commanding, anchoring the look's powerful tensions in a state of perfect composure. We didn't just style an outfit; we orchestrated its beautiful rebellion.
WINTER DAYDREAM
This sweater, with its soft mint color and playful bow, tells a story of gentle charm. Our entire creative direction was built to answer a single question: what is the perfect daydream for this specific garment to inhabit?
The answer was a world of crystalline snow. We generated a vast alpine landscape—a majestic stage designed to amplify the sweater’s soft texture and unique color. The distant chalets were included to add a touch of cozy sanctuary against the grandeur of the peaks. The model's introspective gaze, directed away from the camera, was chosen to match the garment's own gentle feeling.
The result is an image where the serenity of the scene becomes the feeling of the garment itself. The garment is no longer just living in the daydream; it is the daydream.
THE CONDUIT
This monochromatic ensemble, with its armor-like gloss and structured silhouette, tells a story of commanding power. Our creative vision was to build a neo-noir, futuristic world that would serve as the natural habitat for this garment.
To achieve this, we generated a geometric tunnel, using its converging lines to funnel all attention to the subject. The model's placement, slightly off-center, was a strategic choice to create a subtle visual tension and make the architectural space feel more vast and imposing. The dramatic red lighting was chosen to create a high-contrast atmosphere that feels both futuristic and dangerously elegant. The outfit’s monochromatic nature, with its matching gloves and boots, creates a powerful and unified silhouette.
We directed the model into a low, athletic crouch—a pose chosen to convey readiness and kinetic energy. Her expression was then directed to be focused and direct, reinforcing that power with a calm intensity that holds the viewer. The result is a powerful frame that feels as if it were pulled directly from the opening scene of a modern sci-fi epic.
URBAN FUTURIST
This silver ensemble, with its liquid-metal sheen and utilitarian details, tells a story of metropolitan confidence. Our entire creative direction was built to construct the perfect modern environment for a garment that feels like it was pulled from the near future. To achieve this, we generated a subterranean transit tunnel, chosen for its graphic lines and reflective surfaces that create a minimalist stage to amplify the outfit's shine.
For the full-length shot, we directed the model into an assertive stance. Her direct gaze and self-assured posture project an immediate and powerful confidence, establishing her as the undeniable focal point of the stark environment.
In the mid-shot, the direction shifted to create intrigue. The backward glance over the shoulder introduces a dynamic tension, a look that is both challenging and alluring, inviting the viewer into her world while maintaining a cool detachment. The result is a shoot that perfectly frames the garment as a statement of forward-thinking style.
MODERN HERITAGE
Our creative direction for this look was to capture the feeling of Modern Heritage: an aesthetic grounded in rustic tradition and elevated by a contemporary edge. To achieve this, we generated a hallway of interlocking logs, a setting that evokes a sense of handcrafted luxury. The structured leather corset provides a powerful, modern contrast to the environment's warmth.
For the full-length shot, we directed the model into an assured stance. With one hand in her pocket and the other holding a matching bag, the pose projects a relaxed command over the heritage space.
The mid-shot creates a more intimate moment. We directed the pose to capture the core concept in a single gesture: her hand's gentle touch on the traditional wood grounds the look in heritage, while her direct gaze projects its modern strength. The final look feels both inherited and entirely new.
THE PREMIERE
The vision for this photoshoot was to capture a moment of pure cinematic glamour. Our objective was to create iconic frames that feel both timeless and powerful, as if pulled from a classic film.
To achieve this, we generated a grand hall with towering columns and dramatic lighting. This setting was chosen to create a stage of immense scale and opulence, providing a backdrop as theatrical as the gown itself. The rich velvet and fur textures of the ensemble were essential to this narrative, evoking a tactile sense of old-world luxury.
For the full-length shot, we directed the model into a powerful stance. The pose was chosen to create a statuesque silhouette, establishing her as the undeniable star of the scene.
In the mid-shot, the direction shifted to capture a more intimate connection. The direct gaze over the shoulder is a classic cinematic gesture, creating a look that is both confident and alluring. The result reflects a piece of film history, with the gown as its unforgettable star.
