SENIOR BRAND STRATEGIST
JOB OVERVIEW
We are looking for a Brand Strategist to develop and execute high-level branding strategies for luxury fashion brands. This role requires advanced expertise in market positioning, competitor analysis, customer segmentation, differentiation strategies, strategic roadmaps, and brand narratives. You will oversee the entire process from concept to execution, ensuring the brand strategy positions fashion brands as distinct leaders in the luxury market.
KEY RESPONSIBILITIES
Client Discovery & Insight Gathering - Conduct in-depth meetings with clients to understand brand vision, mission, target audience, USP, and luxury positioning, laying the foundation for a tailored brand strategy.
Market & Competitive Research - Conduct comprehensive research, including market trends, competitor analysis, and consumer behavior analysis, to identify opportunities, challenges, and insights that drive strategic decisions.
Brand Strategy Formulation - Create a comprehensive, data-driven brand strategy roadmap that differentiates the brand in the market, aligning all messaging and marketing efforts with business objectives.
Brand Positioning & Messaging - Define and develop a clear brand positioning strategy, ensuring the brand’s value proposition, messaging, and tone resonate with the target market.
Brand Guidelines & Visual Identity - Establish and implement brand guidelines to ensure consistency in tone, messaging, and visual identity across all marketing materials and communication channels.
Brand Storytelling & Narrative Creation - Develop a compelling and authentic brand story that aligns with the brand's mission and values, and resonates with consumers to foster emotional connections.
Campaign Strategy & Execution - Lead the creation and execution of brand campaigns, collaborating with creative teams to ensure alignment with brand strategy and market needs.
Brand Performance Monitoring & Optimization - Track brand performance using KPIs, data analytics, and market feedback. Continuously optimize strategies and tactics to improve brand visibility, engagement, and market share.
Cross-Departmental Collaboration - Collaborate with marketing, creative, and product teams to ensure alignment and effective execution of the brand strategy across all touchpoints.
Reporting & Client Communication - Present brand strategy performance and insights to clients, providing data-backed recommendations for continuous improvement and growth.
QUALIFICATIONS & EXPERIENCE
- Bachelor’s & Master’s degree in Marketing, Business Administration, or Communications.
- 4+ years of experience in brand strategy or marketing, ideally within the luxury or fashion industry.
- Strong portfolio demonstrating experience in formulating brand strategies for real brands that resulted in positive business outcomes, ideally with fashion brands.
- Proven expertise in developing brand guidelines, positioning strategies, and market differentiation.
- Strong skills in market research, consumer insights, and competitive analysis to inform strategy.
- Data-driven with experience using KPIs and analytics to optimize brand performance.
- Expertise in brand storytelling to create narratives that resonate with target audiences.
- Collaboration skills to work effectively across teams (creative, marketing, digital).
- Up-to-date knowledge of market trends, consumer behavior, and digital strategies.
- Excellent communication and presentation skills for client and stakeholder interactions.
- Strong problem-solving and strategic thinking abilities.
ABOUT YOU
You are driven by curiosity and never settle for the first idea. You enjoy exploring multiple directions, researching deeply, and refining your work until it reaches its full potential. You are a perfectionist in the best way—detail-oriented, thoughtful, and committed to delivering high-quality designs. Creativity excites you, and you see every project as an opportunity to push boundaries and craft something truly unique. You thrive in a collaborative environment, value feedback, and bring a problem-solving mindset to everything you do.
WORKING DETAILS & COMPENSATION
This is a long-term, project-based role where you will take on projects as Near partners with high-end fashion brands. Compensation will be provided per project, with generous rates that reflect the complexity and scope of the work. You will have the flexibility to take on independent projects when Near is not handling a client but you will be expected to prioritize and dedicate your expertise to delivering high-quality work whenever a new client comes on board at Near.
If you join Near as a Senior Branding Designer, you will:
- Be associated with a luxury branding agency, strengthening your credibility as a designer.
- Work with luxury fashion brands and build a portfolio of high-end projects.
- Receive fair and rewarding compensation, with rates increasing as you take on more projects.
Your work will not go unnoticed. Your portfolio and experience will be showcased on our website, giving you direct exposure to luxury fashion brands and potential high-profile clients.
This is more than just a role—it’s an opportunity to establish yourself in the luxury branding space, elevate your career, and gain access to high-value work that sets you apart.
OUR WORK ENVIRONMENT
Near is a place where potential is recognized, and talent is valued. We foster a welcoming and supportive culture where everyone feels at home. Degrees and backgrounds don’t define talent—passion, potential, and dedication do. If you bring creativity and a strong work ethic, you’ll find a team that supports and pushes you to reach your full potential.
HOW TO APPLY
We are only looking for highly skilled designers with a proven portfolio in fashion industry. Please only apply if you meet all the requirements.
Click the link below to submit your application.
